Growing up in Hong Kong, I fell in love with design before I knew what to call it. Billboards, neon signs, and posters are everywhere. The city always has something to say.
A little about me
As a kid, besides spending time drawing comics and making zines, I was obsessed with SimCity 2000 (best installment, fight me on this). The game interface and the isometric perspective graphics fascinated me and I didn’t realize it was called UI design. At 13 I had a revelation in a Tokyo subway station about what good information design can actually do.
I was trained as a graphic designer, then found UX by following what interested me — good design can bring clarity and make people feel. After all these years working in design, I still feel like that kid who enjoys making things and is always curious about what’s out there to keep honing my craft and leadership skills.
Advocating for users who aren’t in the room when a team makes important product decisions, helping a team shape a rough idea into something we are proud of, supporting designers building their careers, these are the parts of leadership I am most grateful for.
When I'm not designing, I'm always hunting for the most perfectly drawn transit map from every city I visit, trying new recipes, and spending time in nature.
Career chapters
Product Design Director, TV Experience
Nov 2023 – Oct 2026Led product design and research for Samsung's Gaming Hub, Art Store, and AI-powered interactive TV experience. Generated $3M+ incremental revenue, doubled engagement, and drove 21% user conversion. Elevated team performance by establishing a career development framework and cross-team collaboration structure.
Senior Product Design Manager
Sep 2021 – Nov 2023Led design for interactive messaging and calling experiences in Facebook Messenger and Instagram, driving quality, consistency, and a shared design vision across billion-user platforms.
Senior UX Designer → Director, Product Design
May 2016 – Nov 2021Grew from IC to Director, leading a multidisciplinary team through the launch of Hulu Live TV and the Hulu core app redesign that resulted in a $180 million annual revenue increase and 45 million subscriber growth.
Senior Manager, User Experience
Dec 2011 – Apr 2015Created UX and visual design for financial tools serving underserved and unbanked communities. Led a team of 10 in-house designers, agency partners, and front-end prototypers.
Lead Designer
Aug 2008 – Dec 2011Led end-to-end product design as the founding designer at a social game currency and analytics startup — building visual language, design patterns, and marketing materials from scratch. Grew the team as the company scaled, culminating in its acquisition by American Express.
Associate Designer
Apr 2007 – Jun 2008Designed social features and community tools for AOL's online chat and video calling platform. Owning illustration, icon, and marketing design.
Environmental Graphic Design Intern
Apr 2006 – Mar 2007Designed wayfinding, environmental graphics, and printed materials for the LA transit system — second largest in the nation. My first lesson in designing for millions of users.
Things I think are cool
Beck's London Underground map This 1933 map started my vintage transit map collection.
Hiroshige's One Hundred Famous Views of Edo What a designer can learn from a 19th-century ukiyo-e master: framing is everything.
Aicher's Olympic Games pictogram system Universal communication without a single word. This is what got me into information design.
Planisphere This analog star chart was my childhood treasure.
Community engagement & talks
Speaking & panels
Launching Products in the Attention Economy
Otis College of Art & Design
Spoke on a panel hosted by Stellar Design agency and Otis College of Art & Design, offering insights on designing media and entertainment products in today's saturated digital landscape.
Design Challenge & Mentorship Program Santa Monica College Interactive Design
Co-developed a hands-on design challenge and mentorship program with faculty, bridging classroom learning with real-world design practice for Interactive Design students.
Travelogue: Journey into UX Design
Cal State Long Beach & San Jose State University
Delivered a guest lecture on product and UX design to MFA graphic design students, inspiring curious designers to explore the field of product design.
Fostering Creativity Through Diversity and Inclusion DesignCraft
Shared leadership perspectives on building diverse, inclusive design teams — covering thoughtful recruiting, team culture, and representation in creative leadership.
LA Tech Talent Pipeline
LA Chamber of Commerce
Advised on building a design education toolkit to support underrepresented high school and college students pursuing careers in tech and design.
Hulu Core App Redesign — Measuring Impact
Disney UX Design Summit
Presented the Hulu core experience redesign and its measurable impact on engagement, retention, and revenue to hundreds of UX and product leaders across The Walt Disney Company.
The Perfect Match — Design Competition
Adobe
Selected as a guest judge for a design competition spotlighting creative problem-solving and design pitching skills across early-career designers.
Organizations
In print & online
Featured as a design leader defining the next generation of product design
↗ DesignWhine MagazineProfiled for perspective as a female design leader driving innovation in the tech industry
↗ Primitive LogicInterviewd on the transformative role of design in shaping digital experiences.
↗Recognition
Awards
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2025
Telly Award — Silver Winner Visual Events in Experiences
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2025
Telly Award — Bronze Winner Video Games & eSports
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2025
Shorty Awards — Winner CTV/OTT Experiences
Patents
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2022
Modular User Interface For Video Delivery System US20211306360B2 · Hulu, LLC
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2020
In-stream Browsing Experience in Player UI US D 872,732 · Hulu, LLC
Interested in working together or geeking out about all things design?
I'd like to hear from you.