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Hi, I'm Linda Sum!

Thanks for your interest in learning about my background! I was born and raised in Hong Kong and lived in England, and New York City before settling in Orange County, California.

I was trained as a graphic designer and found my path to UX design by dabbling in tech startups after graduated from college.

One of my passions is helping high school and college students in pursuing a career in art and design. I’ve worked with the Los Angeles Chamber of Commerce and several community colleges, universities, and high schools on developing design mentorship programs and giving speeches at events.

THINGS I GEEK OUT ON
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SUBWAY MAPS
Harry Beck’s design for the British Underground in the 1930s

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ICONS AND PICTOGRAMS
Otl Aicher’s iconic design for the Olympic Games

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JAPANESE WOODBLOCK PRINTS
One Hundred Famous Views of Edo by Utagawa Hiroshige

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STAR FINDERS
One of my childhood treasures

PAST EXPERIENCE

Meta

September 2021 – November 2022 • Senior Product Design Manager

Hulu

May – September 2021 • Director, Product Design
August 2018 – April 2021 • Senior Manager, Product Design
August 2017 – August 2018 • Manager, UX Design
May 2016 – July 2017 • Senior UX Designer

American Express

December 2011 – April 2016 • Senior Manager, User Experience

Sometrics

January 2010 – December 2011 • Creative Director
August 2008 – December 2009 • Lead Designer

Userplane, AOL

April 2007 – June 2008 • Associate Designer

LA Metro

April 2006 – March 2007 • Environmental Graphic Design Intern

DESIGN & EDUCATION COMMUNITY ENGAGEMENT
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Travelogue: Journey into UX Design

I gave a design lecture to the graphic design students at California State University Long Beach and San Jose State University

Design Challenge & Mentorship Program

I partnered with the team of faculty at the Santa Monica College and created a design program for the Interactive Design students

LA Tech Talent Pipeline

I was consulted by the LA Chamber of Commerce to advice on developing a design education toolkit for high school and college educators. The goal is to help the underprivileged students exploring design careers in the tech industry

Launching Products in the Attention Economy

I spoke on a panel discussion organized by Otis College of Art & Design and Stellar Design agency and provided insights to college students and design practitioners on product design for media and entertainment

Fostering Creativity Through Diversity And Inclusion

I spoke on a panel discussion organized by DesignCraft and provided my perspective on design leadership and the importance to foster diversity and inclusion through recruiting and management

Design Mentor on ADPList

I am a mentor on the Amazing People List and have provided help with portfolio and interview, career advice, and personal coaching to over 50 students and designers over the last 4 months. The greatest joy is to learn that my mentees were able to put my advice into practice or to get a new job

© Linda Sum 2022, All Rights Reserved