Leading design at scale with clarity, care, and results
Hi, I’m Linda Sum, a mission-driven design leader passionate about creating inclusive, meaningful products. Over the past 18 years, I’ve built and led multidisciplinary teams to craft engaging experiences that reach and serve global audiences.
Interested in working together? Let's connect!
Recent leadership experience
Led teams at Meta to enhance messaging and calling experiences on Instagram and Messenger. Drove end-to-end product development, balancing user needs with technical and business goals at global scale.
Oversaw the core app experience design at Hulu. Spearheaded the launch of Live TV and led a major redesign of the streaming platform, improving usability and engagement for millions of subscribers.
Contact me for résumé, recent case studies, or speaking engagements.
speaking and mentorship
Launching Products in the Attention Economy
Spoke on a panel hosted by Stellar Design agency and Otis College of Art & Design, offering insights on designing media and entertainment products in today’s saturated digital landscape.
Co-developed a hands-on design challenge and mentorship program for Santa Monica College Interactive Design students, in partnership with faculty, to bridge classroom learning with real-world design practices.
Delivered a guest lecture on product and UX design to graphic design students at Cal State Long Beach and San Jose State University, inspiring curious designers to explore the field of product design.
Shared leadership perspectives on a panel hosted by DesignCraft, emphasizing the importance of inclusive design teams and building diverse creative cultures through thoughtful recruiting and team development.
LA Tech Talent Pipeline
Advised the LA Chamber of Commerce on building a design education toolkit to support underrepresented high school and college students exploring careers in tech and design.
Disney UX Design Summit
Delivered a presentation on Hulu’s core experience redesign and its measurable impact to hundreds of UX and product leaders at Disney’s 2021 summit.
Adobe The Perfect Match
Selected as a guest judge for a design competition spotlighting creative solutioning and design pitching.
press and profiles
Featured in this publication, sharing my design leadership philosophy and approach to building high-performing teams.
Profiled for my perspective as a female design leader driving innovation in the tech industry.
Interviewed on the transformative role of design in shaping digital experiences.
patents and awards
Telly Award Silver Winner - Virtual Events & Experiences, 2025
Telly Award Bronze Winner - Video Games & eSports, 2025
Honored for excellence in experience design and branded game content created for Samsung's The Six.
Design Patent: Modular User Interface For Video Delivery System (US11356740B2)
Awarded for the patented design of Hulu’s content discovery system, launched in 2020.
Design Patent: In-stream Browsing Experience in Player UI (US D 872,732)
Granted for inventing a personalized video browsing experience, launched in 2017.
Hulu Collaborative Leadership Award, 2019
Recognized for outstanding cross-functional collaboration and strategic design leadership in driving new product frameworks that increased revenue and subscriber engagement.